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Vietnam is a fashionista’s paradise. From the cosmopolitan capital cities of Hanoi and Ho Chi Minh City to the sleepy town of Sapa, you are bound to discover a look that captures your heart. Vietnam’s fashion is diverse and eclectic with influences from its neighbouring countries, Thailand, China and Europe. You will see many of these looks being worn in local markets, street style photography and online media channels. For those who love shopping for fashion as much as they love exploring new places and discovering cultures, Vietnam is the place to be in 2019. Here are some tips on how you can experience the best of both worlds in this vibrant country:
Don’t miss the street style
You’ve probably already seen the beautiful photos of Vietnamese style set against the striking backdrop of Ho Chi Minh City and Hanoi’s Old Quarter. The streets of these cities are full of fashion-forward locals, photographers and travellers looking to capture some striking images. You will also find fashion-forward people in the cities of Ho Chi Minh City and Hanoi, as well as the popular tourist destinations like Sapa, Dalat, and Hoi An. If you are into street style photography, Vietnam is a must-visit country. Impressive landscapes and colourful cities, coupled with a diverse and fashionable local crowd will make this country a fashionista’s dream destination.
Visit a local market
There is something immensely satisfying about browsing the local markets of a country and finding something unique, handmade and authentic. Vietnam is full of these markets with the Hoi An Mycomart and the Hoi An Sunday Street Market in Hoi An being the most popular. The beauty of these markets is that you can go there with a list in hand and not only find traditional Vietnamese decorations such as lanterns, silk scarves and tropical fruits, but also a large range of Western made goods, as well as Thai and Chinese items. For those who love to shop for home décor items, the markets in Hanoi, Ho Chi Minh City and the Mekong Delta are your best bet.
Keep an eye out for H&M and Zara
When you are in Vietnam, keep an eye out for these two fashion brands. H&M has multiple locations in Ho Chi Minh City and Hanoi, while Zara is only found in Ho Chi Minh City. Both these brands have a presence in Southeast Asia and are popular in almost all the countries in the region. For Vietnamese fashionistas, these are must-have brands, and you will see many local bloggers using them as their outfit inspirations.
CNY shopping fever
The Lunar New Year is a huge shopping event in Vietnam, with nearly all stores offering huge discounts and attractive sales. If you planning on visiting Vietnam during this time, look out for the signs at the airports, bus stations and shopping malls. If you are travelling to Vietnam during the Vietnamese New Year, don’t miss the major shopping events and sales that take place in Hanoi, Ho Chi Minh City, and Hoi An. This is the most festive time of the year in Vietnam and locals flock to the cities to celebrate the new year with family and friends.
Fashion nights OUT
If shopping for new clothes isn’t your thing, there are plenty of other things to do in Vietnam. Whether you want to experience the majestic beauty of Ha Long Bay, immerse yourself in Vietnamese culture at a local festival, or simply take in the sights of Ho Chi Minh City, there are plenty of things to do in Vietnam. For those who like to shop, there are plenty of fashion events to attend throughout the year. Check out the Ho Chi Minh City Fashion Week and the Hanoi Fashion Week for your best chance at finding the latest trends and designs. There are also plenty of night markets in Vietnam that are great for trying new food and meeting new people.
Explore the country’s ethnic fashion culture
There are many different ethnic groups and minorities living in Vietnam, and together they have also contributed to the country’s diverse fashion scene. The ethnic minorities of the central highlands, the ethnic minorities of the Mekong Delta, the ethnic minorities of the north, and the ethnic groups of the South are all popular places to buy ethnic clothes and accessories. You can also find ethnic boutiques in Hanoi, Ho Chi Minh City, and the Mekong Delta.
Dress to impress at upscale restaurants and bars
You are bound to encounter a few upscale restaurants and bars in Vietnam. These are mostly found in the cities of Ho Chi Minh City and Hanoi and are frequented by expats and wealthy locals. If you are looking to be noticed by the locals and expats, ensure that you dress up smartly. You can also try to emulate the local fashion style by wearing traditional Vietnamese clothing.
Vietnam is a great place for those who love fashion, shopping and dining out. Its diverse landscape, striking cities and breathtaking landscapes are sure to impress you. So, whatever your interests, you will surely find something that piques your interest in this country. From street style photography to visiting a local market, there is something for everyone when it comes to experiencing the best of Vietnamese style.